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Adam Goldberg

Owner & Fitness Coach

Adam Goldberg earned a B.S. degree in psychology from Penn State University.  Adam is certified by the National Academy of Sports Medicine (NASM) as a personal trainer and corrective exercise specialist.  He’s also certified by the Titleist Performance Institute (TPI) in Level 1 and Level 2 Fitness.  In addition, Adam is a certified mobility specialist in Functional Range Conditioning (FRC) and Kinstretch.


Adam’s professional experience began when he worked for an elite tennis program and consulted for personal training teams at prestigious country clubs.  He then went on to work for two luxury fitness clubs, Motion Fitness and Equinox.  He now has his own health and wellness company, MBI Fitness.


Since starting his own venture, Adam was selected as a founding member of the Men’s Health Fitness Council.  In addition, he has been featured by Men’s Health, Centre Daily Times, Perform Better, Dr. Joy Show, and  He's been invited to be a guest presenter for Penn State University on exercise psychology and golf fitness.


Through personal and professional experience in the fitness and mental health industries, Adam has developed a plan to fuse the two together for a more wholesome approach to self-improvement.

Max Norris

Fitness Coach

Max Norris graduated from the University of Cincinnati with a B.S. in biomedical engineering.  He later earned a Master of Science in Kinesiology at the University of Kentucky, with a specialization in exercise physiology.  Max is also a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association (NSCA).  Max has a personal interest in strength training, hypertrophy development, and emphasizing training that will facilitate daily functionality. 

Max first developed an interest in the health and fitness field after years of varsity wrestling in high school and seeking to stay fit as he entered college.  His passion, however, stemmed from the misinformation and lack of accountability that plagues the health and fitness industry.  Max seeks to combat this misinformation and help people along their fitness journey by continuing his education, obtaining professional certifications, staying up to date on current scientific literature, and acquiring personal training experience.  In addition, Max is serious about his own training and overall health, wanting to lead clients by example.

Max is eager and motivated to train anyone wanting to improve their overall health while educating his clients throughout their fitness journey.  Max strives to help each client feel as though they are doing more walking into a gym and completing a “chore”.  Instead, Max wants each client to enjoy their training experience, feel they are progressing towards their overall health goals, and feel they are developing the skills they will need to ultimately have a healthy lifestyle.


Caitlin Bly

Fitness Coach

Caitlin is a certified personal trainer through the Academy Council on Exercise (ACE). She graduated from Mercyhurst University with a B.S. in English and a concentration in Professional Writing.


Caitlin's passion for fitness began in high school with her love of playing volleyball, basketball, and running track. Her own journey with strength training began after she had her daughter 8 years ago where she began to build her own programs. Caitlin has been a fitness coach for 3 years in the group fitness world and most recently has expanded her expertise into one-on-one training!


Caitlin is looking forward to bringing her passion, empathy, and dedication to clients who are ready to live a healthier lifestyle. She looks forward to working with clients, watching them grow and helping them reach their full potential.

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